As a business owner, your website is one of the most important assets that you have. According to Search Engine Journal, 93% of customer experiences start on a search engine like Google. The internet has made it easier than ever to research products, services, and businesses.
But if your company has an old, outdated website, it may be doing more harm than good – and it may be falling down SEO rankings, making it harder for your customers to find your business.
Think that you need your website to be redesigned? Read on, and we’ll go over the top 7 signs that it’s time to invest in professional web design services!
1. It’s Hard To Use And Navigate
Even if you use a configurable platform like WordPress, it may be hard for your users to use your website and navigate through your web pages if you do not use a modern theme.
Older websites usually do not have intuitive navigation that users have come to expect – and if someone is unfamiliar with your company, they may have problems learning more about it by reading your website.
How can you test this yourself? Find someone who is unfamiliar with your business, and ask them to use your website and find a particular page or piece of information. If they’re struggling to do so, chances are that your website could use some serious work.
2. Your Website Doesn’t Support Mobile Browsing
When it comes to web development in the modern era, mobile is king. In 2016, total web traffic from mobile devices surpassed desktop traffic for the first time. This trend has continued, and it’s expected that, by the year 2020, 80% of web traffic will be from mobile users.
If your website does not support mobile browsing, it may be time for a redesign. Users will simply stop visiting, because they won’t want to switch to a desktop or laptop in order to view your site.
3. Your Page Load Times Keep Rising
As your website gets older, it tends to become slower. This can be for a number of reasons – a large number of non-optimized images, failure to use image and web caching, old and unresponsive databases, and issues with your host and server provider, just to name a few.
Page load times are absolutely critical for bringing in customers. 47% of customers expect your website to load within 2 seconds.
If your website takes more than 3 seconds to load, you can face some serious issues with conversions and bounce rates. A 1 second delay in page loading time causes 11% of users to leave the page, and results in a 7% lower conversion rate.
As loading times continue to climb, customers continue to abandon your site. If your site takes 10 seconds to load, 58% of users will simply leave – and they will never come back.
There are many ways to speed up your website, so partnering with a web development team is a great way to ensure that your customers aren’t leaving because of long loading times.
4. Your Content Is Out-Of-Date Or Inaccurate
If you constantly find yourself explaining away inaccurate content, such as outdated service descriptions, pricing, and more, it may be time for a web redesign.
A web redesign usually also includes the refreshing of your website’s content – ensuring that it’s up to date, reliable, and accurate.
5. You Can’t Make Changes On Your Own
This is a problem that faces many business owners who have previously invested in a website and worked with a third-party development team, and don’t use a Content Management System (CMS) like WordPress.
If your website is built on proprietary architecture, there may be no way for you to actually access it on your own and make changes, which leads to issues with out-of-date content. You may need to pay high fees for a developer to make changes for you – and this is not sustainable in the long run.
You need a website that you can modify and change on your own – whether you’re updating content about your services and pricing, adding blog posts, or making other basic changes. If you can’t make these basic changes to your website on your own, it’s time for a new website.
6. You’re Suffering From Poor SEO (Search Engine Optimization)
SEO is the process by which search engines like Google “rank” your website when a customer searches for a particular keyword. SEO is one of the best ways to get more conversion and customers.
However, if your SEO strategy is outdated or inaccurate, you may start to drop in SEO rankings, and bring in fewer visitors to your website. If this is the case, a website redesign may be suggested. Your web development partner can help retool your SEO strategy, find new keywords to focus on, and follow modern best practices to ensure that you’re outpacing the competition when it comes to search engine optimization.
7. The Competition Is Ahead Of You
If your competitor’s website looks better than yours, that’s a problem. Are your competitors regularly posting helpful blogs for their customers? Do they have a mobile-friendly, intuitive website? Are they using professional photography?
It’s important to remember that your potential customers are probably also going to be visiting the websites of your competitors. That means that you have to impress them right away – and an outdated, clunky website doesn’t make a great first impression.
Know When It’s Time To Invest In Your Website – With This Guide!
Investing in web development and custom application development is not cheap – but in the long run, your company will benefit from a more sophisticated, updated website. You’ll bring in more customers, increase conversion rates, and ensure that you outpace the competition.
So if you recognize one or more of the above signs, it may be time to hire a professional to help you redesign your website, and meet your organizational goals!